Project “Neuromarketing at the point sale”

The main objective of this project is to improve the decoding process of the user experience in the sales process. This research will make it possible to link the consumer's perception with the environment and the elements of the sale, through the interconnection between different wearable neurotechnology devices.

The project has been funded by the Ministry of Economy and Competitiveness of the Spanish Government within the Torres Quevedo Programme (Ref. PTQ-13-06182). The project has also been co-funded by the ERDF funds, as part of its objective to promote technological development, innovation, and quality research.